In a world where almost everything has been done before, it’s usually the marketing strategy you implement that can make or break a game. But surely, a good gameplay experience is never enough to get listed higher in the rankings. The game does not have a ton of in-app purchases and it gives you a decent amount of playtime with the daily default energy refill. Lords Mobile Tower Defense is a strategy game, which lets you build armies, conquer the enemy land, and build an empire. Lords Mobile Tower Defense is one of those lucky games, now the question is, is it luck or is it a clever mobile advertising strategy they apply to climb up the ladders of success? In this post, we will focus on Lords Mobile’s Ad Analysis and talk about what Lord’s Mobile Tower Defense has done successfully (and differently) in its paid growth strategy. However, even with the increased competition in the “Games” category, some apps manage to climb up the ranks easier than others. Naturally, the competition within the mobile advertising environment also peaked. Which makes us more likely to play mobile games to cure our boredom. With the recent pandemic, we’re more inclined to spend more time on our mobile devices. Mobile Games increased their popularity greatly during the last year.
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